The following topics are particularly expected in this track. However, we are interested in any topic relevant to the HCI practice:

• Integration of HCI and Agile Methods: Agile UX, Lean UX;
• HCI methods beyond HCI: design thinking, service design;
• The role of computing professionals in UX teams;
• Internalization versus expert consultancy: pros and cons;
• Mobility, multimodality, cross-channel interaction;
• Assistive technologies, accessibility;
• Responsive design, smart interfaces;
• Big Data in HCI.

Proposals must be submitted by companies’ professionals and identified with the authors’ name and the company that is affiliated. Submissions should be based on real cases and relevant experiences for the HCI area, success or even failure. The proposal submission must consist of a slide deck with a minimum of 10 and maximum of 15 slides, which preferably contemplates the following content:

1. Tittle, authors, company name;
2. Problem addressed and its context;
3. Technical description and adopted solution;
4. Justification in terms of innovation, effectiveness or efficiency;
5. Methods, tools, practices and approaches;
6. Description of the target audience;
7. Presentation of results;
8. Discussion on generalization, limitation, risks and other lessons learned;
9. References.

Presentations should be submitted in PDF format, in a single file up to 10Mb. Optionally, authors may submit a video of the maximum 100Mb, according to the following (rules of ACM)

The authors of the accepted proposals will be able to present them during the conference. The presentations will not be published in the conference proceedings. If the authors of the approved proposals want their proposal publication in the Conference Proceedings, they must submit a manuscript up to 4 pages in the (SIGCHI Extended Abstracts format)
Submissions must be done via EasyChair: (HCI 2014)

The authors are responsible for the submissions content. They are responsible for obtaining authorization from the company for proposal submission and case presentation.

Submissions will be evaluated by a team of professionals from industry and academia, considering in the evaluation the concreteness of the problem, originality and appropriateness of the solution, the relevance of the topic, the contribution to the industry and academic communities and the clarity of exposition.

Whereas this track aims to expose the industry voice in the HCI area, we suggest that academic papers that have been developed in partnership with industry to be submitted to the categories of complete, short or poster papers.

Proposals may not have commercial overtones or make explicit marketing of a product or institution.

Authors of accepted papers must compulsorily register to the Symposium for presentation of the approved work, which will take place in technical sessions. Each approved proposal will have 10 minutes to be presented, followed by five minutes for discussion.